Viral Advert Pre Production

Proposal/Treatment
I propose to make a viral advert for a film i wish to create called the untold fairytale. It will be a book with words written across it zoom in into a black screen which will have burning paper…To then move onto the untold faiytale coming soon too cinemas


Shot List
1)Opened book
2)Book proceeds to move closer
3)Book stops and writing bings to emerge on the left
4)writing emerges on the right
5)small black box in upper right corner appears
6) Zooms into black box
7)Footage of womans eye contracting and relaxing
8)Fades out to words saying "Never believe in happy ever afters, Coming soon to cinemas"
9)Fade to black 

Case study- Elements of motion graphics

2D ELEMENTS
2D elements are shown on the X and Y axis and they are normally 3 and 4 sided shapes. There are 3 different types of 2D elements. 
Shell: This is linear meaning the values on the x and y are consistent. 
Solid: This is a two dimensional element which is quadrilateral or triangular. 
Plate: This is also 2 dimensional but represents a solid on X and Y axis. 

3D ELEMENTS
3D Elements are not technically they create and illusion that an image has depth. This object is displayed also on the X and Y axis but also on the Z axis. 
MATTES
A matte is the process of blanking part of an image so that is may be replaces with a different picture. This is done using a mask to cover the specific area. It's used to create one final image combing more the one other image. It is used in special effects to mask particular areas in a shot. 
ALPHA CHANNELS
This is a channel mask. It can change the transparency of an edit. Alpha channels define an area as an 8 bit grey. A mask is created by duplicating a colour channel and editing it with a variety of tools. 
KEY FRAMES
Key frames are shown by small diamonds in the time line. They are created to mark points of transformation. It is most often used in animation. You would put a key frame at the begging of the time lie with the starting position for your character and then a few frames or seconds later you would adjust the position,scale,rotation or opacity of the character or object you wish to animate. 
LAYERS
Compositions are made up of layers. Imported items are known as separate layers.  Flat images can not be separated but PSDs can be to be edited. You can also create more layers in after effects such as cameras, adjustment layers, lights, null objects, text and shapes.
COMPOSITE MODES
This is the different types of combining composites into one composition. 
Normal,Add, Subtract,Difference,Multiply,Screen,Overlay, Hard light, Soft Light, Darken and Lighten. 

The variations are determined on the colours and how they react. 

Viral Advert-Development of product

http://youtu.be/ytS7WMqGy_I

This is my first draft of my viral advert without music i have selected. I have used motion tracking and then added words on top, I then created a black solid and created keyframes to move it i then added in some footage which moves to text moving across the screen. I did this using a 3D camera and creating the text moving back on the screen,Using the Z axes. I also added effects to the text which where glow and add rust.

I noticed in this first draft i had made a spelling error and then went on to change it. I am now going to add my music selection as well.

This  is my final viral advert, I have changed the spelling error and added the music which i feel creates the final atmosphere for the project. http://youtu.be/CtNuUr79sPs

Case study- Formats

Compression
Lossy 
Lossy compression works on the bases of removing the unnecessary bits of information, By this it means that if you film a person on a certain background it will register that the back ground will stay the same, Meaning it will only need to capture the moving object in the foreground meaning it is quicker than lossless compression. With lossy compression you can't get the original file back after it has been compressed. You are now stuck with the compressions programmes re interpretation of the original. Meaning you can't use this for something that needs be reproduced exactly. 
Lossless
Lossless compression allows you to recreate the original file exactly. The idea of lossless compression is based on the idea of breaking the file in a a smaller form for transmission or storage and then putting it back together on the other end so it can be used again. For example if a file has a blue sky mod of the individual pixels are a little bit different. To make this picture smaller without compromising the resolution you have to change the colour value for some pixels. If the file has a lot of blue sky it would pick one colour of the blue and that could be used for every pixel. It re-writes the programme so the value of every pixel refers back to that value. 
Video Files
.MPG
Also known as a MPEG stands for the moving picture experts group. Files with .mpg extensions often contain movies used over the internet. The videos contained within the .mpg files are compressed video files. These files allow users to download the files more quickly without sacrificing much of the picture quality. This file could be used for anything internet based, including viral marketing and email attachments. 
.MP4
A MP4 file format is the file moray that most websites use to store digital audio and video steams. The name is short for MPEG-4. MP4 files are often used to store digital media on computers,mobile devices and remote hard drives. The files commonly stored in the MP4 file format are usually audio files, video files and pictures. Many of todays portable devices used the MP4 format to plat movies and videos on the go. For example smart phones and streaming media. 
.MOV
The .Mov file format is often used to save movie files and video clips to a users hard drive or other media device. It is the file extension used by the QuickTime media software that is distributed by apple. Files that are save in .Mov format are compressed making it easier to download and stream. Many of the movies and videos that are available on the internet are .mov files. 
.AVI
Also known as Audio Video Interleave. The .avi file is a container file format. Container files are a shell file that contains a variety of files within. container files with the .avi extension often contain audio and video data. The data contained in one of these files may be encoded, allowing the files to use less compression the other file formats. However this file format has a 2GB size limit restricting the use of them. 
.WMV
WMV stands for Windows Media Video. A .wmv file is a compressed video format that Microsoft developed for the internet. Many videos found online are in .wmv format. This type of file allows for large files to be converted to smaller files while still protecting the quality of the video. This keeps the file size manageable without loosing picture quality. When a .wmv file is played it decompresses the file reader white is is being played back. 
.FLV
A .flv file stands for Flash live video. This file format is used to deliver video content over the internet to a user's computer. The .flv format allows high rates of compression white retaining the quality. This allows the files creators to the mile sizes manageable and makes it easier for viewers to watch online. Popular websites that use this file format are; YouTube and Google Video
SWF
Also known as a Small Web Format. The .swf file format was designed to deliver graphics and animations over the internet to be viewable on a computer. Animations and graphics that are designed with the adobe software are saved in a .swf format. These files contain both text and graphics. .swf files are "end product files" for users viewing and are read only files that cannot be changed or edited. 
3GP
.3GP stands for 3rd generation Partnership project. The .3gp file format is a multimedia container format that is often used for 3G-enabled mobile phones. The 3gp file is a mobile friendly version of the .MP4 files that are popular for desktop use. The 3gp format was developed to make file sizes smaller so that they would use less bandwidth, making it easier to stream videos and music to phones. 
ASF
.asf stands for Advanced Streaming Format. The .asf format is not a file is and of itself, but rather a file container format. file with the .asf extension contain three different objects including a header file, a data object and a optional index object. the header contains information about the media data. the data object is the actual media stream the file contains. of optional index allows for random access to data within the file. 

File Sizes
Resolution
The display resolution of a television is the number of pixels in each dimension that can be displayed. It is usually quoted as "width x height" with the units in pixels: for example. "1024x768" means the width of pixels is 1024 and the height is 768. 
Data rate
Also known as a Data Transfer Rate, this covers both internal rate (moving data between the disk surface and the controller drive) and the external rate. 
Frame Rate
Also known as frame frequency and frames per second (fps) this is the frequency rate at which an imaging device produces consecutive (one after the other) images called frames. Frame rate is often spoken about in frames per second (fps) and is also expressed in progressive scan monitors as hertz (Hz)  Key frame rate
A key frame rate is a point that defines the starting and ending points of any smooth transition. A sequence of key frames define which movement the viewer will see. 

Aspect Ratio
The aspect ratio of an image describes the proportional relationship between its width and its height
4:3
This is the standard size for the 20th century. It's the universal format. 16:9
This is the size for the universal high definition TV and European digital television.

Media Players
Flash Player
Adobe flash player is a  software for viewing multimedia and streaming video and audio. It can run on the web and on mobile devices. But some version must run on an operating system. It is commonly used to run games and animations that are found on webpages.
Quick Time
This is a media player it was created by Apple that plays QuickTime files. You can convert files using the pro version of the software and also edit and create things. You can watch videos from camera, phones, mac and or PC.
Windows Media Player
This was created by Microsoft, it can be used for playing audio video and viewing images. It can also be used to rip and burn things from and to a CD, The latest version was released in 2009.
Real Media 
This is a cross platform software it is used to play recorded media. It runs MP3, MPEG, QUICKTIME, WINDOWS MEDIA and their own RealVideo and RealAudio Formats.

Colour Correction/Finesse

RGB- RED,GREEN BLUE
WFM- WAVE FORM
GAMMA- MID-TONE
GAIN- HIGH LIGHT
PEDESTAL- LOW LIGHT

After

 After

 After 

For all of these pictures we had to move the gain, gamma and pedestal. Either reducing the red green or blue to make the white balance correct. The IRS scale is from 0-100 we spread out the WFM to make sure we had full use of the scale, to create the best image. We had to make sure the RGB was all equal which meant we could then use the full IRS scale. 

Ident Research

Design

I have found and ident that has a similar theme to mine except it is for itv2, It has make-up elements and then shows a nail varnish bottle fall over to create the final image you see. The itv2 logo appears in the beginning and follows the mess as it moves down with the camera. It then slowly merges with the background. 

Purpose

The purpose for this ident is to obviously make you aware that this is the itv2 channel rather than the itv one channel. 

Which has a different colour scene unlike itv2 which is mainly green. It would also be used for the type of programming to come afterwards. Such as a Jeremy kyle or daytime tv for those house wives. 

Intent

The intent for this ident is to make viewers watch the programmes and remember the channel. This was released in 2008 when make-up and lifestyle programmes where big on tv. 

Design

The design of this is similar to the last yet very different, it uses a creative way of showing make-up in a different light. There are flying nail varnish bottles and lipstick guns. It has a very royal feel to it and makes the channel look very distinctive and different from other. 

Purpose

The purpose of this is once again is to make viewers watch their channel. This ident is verity different from there normal ident which looks like this:

Intent

The intent of this purpose is pretty much the same as the last its made to make you notice and  then hope you talk about it meaning others will encourage viewers to watch the channel. 

The Big Relaunch

Saved By The Bell
Saved by the bell was a show centred around six students and their time at their high school in California. It ran from 1989-1993. This show in its self was a retool of a disney channel series called, Good Morning Miss Bliss.

This show ended with the graduation for the cast that everyone had grown to love and know. This show was aired on prime time Tv. The producers aired one show following the movement of the students in a pilot episode of saved by the bell: The college Years. This show only lasted for one season and only had 19 episodes in the series they also tried to release a new cast. Fact of the matters is it just wasn't the same.

It did have a hit and had 7 seasons with 143 episodes in total.

So how are we going to bring it back?
Saved by the bell will never be the same but it was a much loved series that amused all.
Ever wondered what happened to dear little screech?

My Idea
We could bring this back with a new cast completely and a new head teacher. but who is the head teacher then the much loved and adored cast member who played the sweet screech. It would be ironic to have him back in his old school.

It could be quirky and funny with the new head master teaching the students the ways of back when. It could go two ways with the idea of following the new head master and his little mishaps or follow the new 6 students and recreate much loved comical moments.

Of which would work I'm not too sure.