Ident Research

Design

I have found and ident that has a similar theme to mine except it is for itv2, It has make-up elements and then shows a nail varnish bottle fall over to create the final image you see. The itv2 logo appears in the beginning and follows the mess as it moves down with the camera. It then slowly merges with the background. 

Purpose

The purpose for this ident is to obviously make you aware that this is the itv2 channel rather than the itv one channel. 

Which has a different colour scene unlike itv2 which is mainly green. It would also be used for the type of programming to come afterwards. Such as a Jeremy kyle or daytime tv for those house wives. 

Intent

The intent for this ident is to make viewers watch the programmes and remember the channel. This was released in 2008 when make-up and lifestyle programmes where big on tv. 

Design

The design of this is similar to the last yet very different, it uses a creative way of showing make-up in a different light. There are flying nail varnish bottles and lipstick guns. It has a very royal feel to it and makes the channel look very distinctive and different from other. 

Purpose

The purpose of this is once again is to make viewers watch their channel. This ident is verity different from there normal ident which looks like this:

Intent

The intent of this purpose is pretty much the same as the last its made to make you notice and  then hope you talk about it meaning others will encourage viewers to watch the channel.