Viral Advert-Development of product

http://youtu.be/ytS7WMqGy_I

This is my first draft of my viral advert without music i have selected. I have used motion tracking and then added words on top, I then created a black solid and created keyframes to move it i then added in some footage which moves to text moving across the screen. I did this using a 3D camera and creating the text moving back on the screen,Using the Z axes. I also added effects to the text which where glow and add rust.

I noticed in this first draft i had made a spelling error and then went on to change it. I am now going to add my music selection as well.

This  is my final viral advert, I have changed the spelling error and added the music which i feel creates the final atmosphere for the project. http://youtu.be/CtNuUr79sPs

Final Major Project- Filming days and Music days (Pictures only)

Final Major Project- Idea generation

Memoirs of a serial Killer
Log line: This is the chilling story from inside the cells and mind of a horrific serial killer. What drove her to becoming the murder she was, What is the story behind the dead faces running through her mind.
Pro's: Creative story line
          Fun to film
          Great character development
Con's: Expensive special effects make-up
           Hard access sets and props
           

The Elemental's
Log Line: Five ordinary people discover they have the power of the world riding on their shoulders, They are the balance of the world. What they don't know is that the seven deadly siblings are out to ruin the world. But first they plan to destroy the elemental's. Will they prevail or will evil win this time?
Pro's: Creative story line
          Interesting character development
          Creative effect
Con's: Expensive equipment needed
           Time for filming would be very long
           After effects

The untold fairy-tale.
Log Line: Ebony is an ordinary down to earth girl, What she doesn't know is power is waiting to overtake her body. Who turned her into the evil she is too become and can true love prevail?
Pro's: Fun story line
         Creative effects
         Easy locations
Con's: Large cast
          Potentially expensive.

The Book:
Log line: When the book of evil controls your loved ones how far will they go to destroy it? Will they have enough time to find the chosen one destroy the book and hope life will go back to normal? Or will they die in the battle?
Pro's: Easy film set
          Can be less expensive 
          Smaller cast
Con's: Outside settings
           Weather

I finally chose "The book" as i feel for me this is the best choice and has one of the least contrasting con's and i believe that the Pro's for this film have made it sound like a good option to go with. 
          

Final Major Project- Proposal

iiI plan on making a fairy tale, But not like the ones we have come to know and love. One like the original writers intended to have a meaning. My story is all about what bullying can do to one child. How it can back fire on to the bully themselves and the mental torture you put the other through bullying them. This is a fairy tale about a girl called Ebony who inside has a power that has lied dormant for years until she is pushed to the point where she can't control it anymore to the point the power consumes her. She falls in love with the prince but she is not the desired lover for the prince. Will Cinderella get prince charming or will Ebony's love prevail? What happens when a princess lies and becomes the evil. This story is aimed to be a prequel for the other fairy-tales we know and love what happened before snow white and the seven dwarfs and what happened to sleeping beauty this is the story of how they where made to have their happy ever afters.

i

i      I aim to achieve this vibe and look using deep colours and having a very large musical influence throught the film to help create the mood i am looking for with my audience i also aim to use short sharp camera movements to create tension and to have a very choppy editing style.

l     To myself i feel this film will be targeted at a female audience between the ages of 15-19, females who also have a love for other fantasy romance stories such as twilight and buffy the vampire slayer. I will also be able to reach a wider audience with this project as i belive it crosses to genres of romance and fantasy. 

       I intend to film during the Easter holidays i believe it will take me 2 days to film the entire thing i think it will take me roughly 2 weeks to edit and then a following week to produce the original sound score.

       I will also be producing some posters for the film and a book of the actors who where in my film, and a viral advert for the film. 

      All in all i believe this film will be a success and will run smoothly.

Sound track sheets- Developing your own soundtrack.

Developing your own soundtracks

1) Uncomfortable, Creepy, Hopeful, disturbing. 

2) The sound track for my film will help explain my story by creating tension when it can't be shown only through words. It will build up a sense of uneasiness in the audience as the watch the film. It will help to convey the emotions and the sense of feeling i want to portray to the audience, It should show the audience how they should be feeling while keeping a constant theme throughout the film. 

3) 

Uncomfortable feeling. 

Live sound

 I will create this feeling because of the very little sound in the surrounding area that i am filming in. The only sound you will be able to hear is the sound of the birds and the uncomfortable silence. 

Adr/Foley/SFX

I won't be using any of these elements to create this feeling as i feel that the silence and the atmosphere of the place of filming will create that its self. 

Music

The music made for the film will have a very uncomfortable undertone. Which will help create the atmosphere throughout  the film until the end. 

Ambience/ soundscapes. 

The ambience and soundscapes for the film all have come from the live recording because of the sounds while filming that where created. 

Creepy feeling

Live sound

The live sound isn't very creepy, its a very fresh sound because of the outdoor environment. 

ADR/Foley/SFX

I haven't added any of these elements again because i plan on obtaining this feeling from the music. 

Music

I have created this sound with the use of an uncomfortable clang, This creates a creepy and uncomfortable feeling in the viewer. I will also place an underlying noise that sounds creepy with the tone of the instruments. 

Ambience/Sound scapes

I haven't added in any sound scales and the ambience is created through the use of the music throughout the film . 

Hopeful

Live Sound

The live sound from the film will also be very hopeful wight he sound of bird song meaning life and resolve hearing this throughout the film should create a hopeful feeling in the viewer, hoping there is some resolve throughout the ending of the film. 

ADR/Foley/SFX
I will add in some bird song if none is attained on the day of film, I believe this will help create a hopeful atmosphere 

Music

The music for the final stages of film will increase in hopefulness it will try and resolve the issues posed to the characters in the film, It will have an upbeat tune and will increase as time goes on. 

Ambience/Soundscapes

The soundscape for this section will solely realie on the bird song. The ambience will be created with the use of music in the final stages of the film. 

Disturbing

Live sound

The silence made from the live recording should make a disturbing moment, i would like to create this with the use of silence and no sound track

ADR/FOLEY/SFX

I may add in some white noise to help create this feeling of dead silence and to give it an undertone so the noise feels uncomfortable and worrying 

Music

The music to create this will use a lot of violins and piano, I feel these 2 instruments will help create the mood and add too the emotions the viewers will feel when watching these sections of the film. 

Ambience and Soundscapes

The ambience will be created using silence and the only soundscape i plan on adding could be white noise. 

Case study- Formats

Compression
Lossy 
Lossy compression works on the bases of removing the unnecessary bits of information, By this it means that if you film a person on a certain background it will register that the back ground will stay the same, Meaning it will only need to capture the moving object in the foreground meaning it is quicker than lossless compression. With lossy compression you can't get the original file back after it has been compressed. You are now stuck with the compressions programmes re interpretation of the original. Meaning you can't use this for something that needs be reproduced exactly. 
Lossless
Lossless compression allows you to recreate the original file exactly. The idea of lossless compression is based on the idea of breaking the file in a a smaller form for transmission or storage and then putting it back together on the other end so it can be used again. For example if a file has a blue sky mod of the individual pixels are a little bit different. To make this picture smaller without compromising the resolution you have to change the colour value for some pixels. If the file has a lot of blue sky it would pick one colour of the blue and that could be used for every pixel. It re-writes the programme so the value of every pixel refers back to that value. 
Video Files
.MPG
Also known as a MPEG stands for the moving picture experts group. Files with .mpg extensions often contain movies used over the internet. The videos contained within the .mpg files are compressed video files. These files allow users to download the files more quickly without sacrificing much of the picture quality. This file could be used for anything internet based, including viral marketing and email attachments. 
.MP4
A MP4 file format is the file moray that most websites use to store digital audio and video steams. The name is short for MPEG-4. MP4 files are often used to store digital media on computers,mobile devices and remote hard drives. The files commonly stored in the MP4 file format are usually audio files, video files and pictures. Many of todays portable devices used the MP4 format to plat movies and videos on the go. For example smart phones and streaming media. 
.MOV
The .Mov file format is often used to save movie files and video clips to a users hard drive or other media device. It is the file extension used by the QuickTime media software that is distributed by apple. Files that are save in .Mov format are compressed making it easier to download and stream. Many of the movies and videos that are available on the internet are .mov files. 
.AVI
Also known as Audio Video Interleave. The .avi file is a container file format. Container files are a shell file that contains a variety of files within. container files with the .avi extension often contain audio and video data. The data contained in one of these files may be encoded, allowing the files to use less compression the other file formats. However this file format has a 2GB size limit restricting the use of them. 
.WMV
WMV stands for Windows Media Video. A .wmv file is a compressed video format that Microsoft developed for the internet. Many videos found online are in .wmv format. This type of file allows for large files to be converted to smaller files while still protecting the quality of the video. This keeps the file size manageable without loosing picture quality. When a .wmv file is played it decompresses the file reader white is is being played back. 
.FLV
A .flv file stands for Flash live video. This file format is used to deliver video content over the internet to a user's computer. The .flv format allows high rates of compression white retaining the quality. This allows the files creators to the mile sizes manageable and makes it easier for viewers to watch online. Popular websites that use this file format are; YouTube and Google Video
SWF
Also known as a Small Web Format. The .swf file format was designed to deliver graphics and animations over the internet to be viewable on a computer. Animations and graphics that are designed with the adobe software are saved in a .swf format. These files contain both text and graphics. .swf files are "end product files" for users viewing and are read only files that cannot be changed or edited. 
3GP
.3GP stands for 3rd generation Partnership project. The .3gp file format is a multimedia container format that is often used for 3G-enabled mobile phones. The 3gp file is a mobile friendly version of the .MP4 files that are popular for desktop use. The 3gp format was developed to make file sizes smaller so that they would use less bandwidth, making it easier to stream videos and music to phones. 
ASF
.asf stands for Advanced Streaming Format. The .asf format is not a file is and of itself, but rather a file container format. file with the .asf extension contain three different objects including a header file, a data object and a optional index object. the header contains information about the media data. the data object is the actual media stream the file contains. of optional index allows for random access to data within the file. 

File Sizes
Resolution
The display resolution of a television is the number of pixels in each dimension that can be displayed. It is usually quoted as "width x height" with the units in pixels: for example. "1024x768" means the width of pixels is 1024 and the height is 768. 
Data rate
Also known as a Data Transfer Rate, this covers both internal rate (moving data between the disk surface and the controller drive) and the external rate. 
Frame Rate
Also known as frame frequency and frames per second (fps) this is the frequency rate at which an imaging device produces consecutive (one after the other) images called frames. Frame rate is often spoken about in frames per second (fps) and is also expressed in progressive scan monitors as hertz (Hz)  Key frame rate
A key frame rate is a point that defines the starting and ending points of any smooth transition. A sequence of key frames define which movement the viewer will see. 

Aspect Ratio
The aspect ratio of an image describes the proportional relationship between its width and its height
4:3
This is the standard size for the 20th century. It's the universal format. 16:9
This is the size for the universal high definition TV and European digital television.

Media Players
Flash Player
Adobe flash player is a  software for viewing multimedia and streaming video and audio. It can run on the web and on mobile devices. But some version must run on an operating system. It is commonly used to run games and animations that are found on webpages.
Quick Time
This is a media player it was created by Apple that plays QuickTime files. You can convert files using the pro version of the software and also edit and create things. You can watch videos from camera, phones, mac and or PC.
Windows Media Player
This was created by Microsoft, it can be used for playing audio video and viewing images. It can also be used to rip and burn things from and to a CD, The latest version was released in 2009.
Real Media 
This is a cross platform software it is used to play recorded media. It runs MP3, MPEG, QUICKTIME, WINDOWS MEDIA and their own RealVideo and RealAudio Formats.

Final Major Project-Props Costumes and Equiptment

Props: 
Black Book
Car
Bow and arrow
Knife
Sfx Make-up 
SFX blood

Costumes:
Hunters: 
Lauren- Denim Shorts, Flesh coloured shirt, Leather jacket and boots
Lois- Shorts, Flesh coloured shirt
Possessed:
Jonathan- Black Suit and Tie
Deanna- Black pencil Skirt, White top 
Teenagers: 
Chloe-Jeans, Tshirt and coat
Rebecca- Jeans, Tshirt, Hoddie
Michael- Jeans, T-shirt
Sophie-Jeans T-shirt 


Equipment:
2 CANNON DSLR 650D
2 BOOM MIC

Why am I using this camera?

Camera specs:
The EOS 650D’s 18.0-megapixel sensor is superb for both still images and Full HD movies. A Vari-angle Clear View LCD II Touch screen makes shooting simple.

• 18.0 MP APS-C CMOS sensor
• Full-HD movies with manual controls and continuous AF
• 5 fps continuous shooting
• Vari-angle Clear View LCD II Touch screen
• ISO 100-12,800 sensitivity, extendable to ISO 25,600
• 9-point wide-area AF
• Integrated Speedlite Transmitter