Twilight Essay.
The expectations for twilight films where huge because the
books had sold over 116 million copies worldwide and was translated into 38
different languages. There was also a huge fan base following the story of the
vampire and werewolf romance. The film
made over $3 million dollars in the worldwide box office. The fact that this was a book turned into a
film the fans are expecting great things they each individually have their own
ideas and images for the characters. Twilight had such a huge fan base that
getting it wrong was not an option.
The film was originally represented by the marketing team as
quite a dark and Gothic themed film. The fans of the book were outraged by the
fact that they had made it look like such a dark film. And people where
interpreting it as a gothic fight film. When the fans of the book saw it as
romance between two people and that was to them the main theme of the
film. During the film many things where
changed due to location and possibility, for example Bella has scene where she
runs away from two of the vampires, in the book she runs away in the airport in
the film she runs away in the hotel.
The film was mainly marketed and teen girls who loved the
idea of forbidden romance. But it was also marketed at those who hadn’t read
the book, it was done very subtly and badly. The posters only considered of the
two main characters on the front with the quote “when you can live forever what
can you live for?” this tells you the
slightest bit of story in one sentence. They also included fight scenes and
cars in the trailers to draw in a male audience.
It was well denied that test screening where not done for
certain films in the twilight saga.( http://www.digitalspy.co.uk/movies/news/a193788/twilight-eclipse-test-screening-denied.html)
Much to fans disappointment. But producers still got their feed back weather
they wanted it or not. Fans hit the internet creating websites and blogs.
Either praising or completely destroying the film. Book fans did not completely
agree with certain points of the films. Especially in the very final film it
was said in many screening of breaking dawn; part 2 people got up and walked
out. As it was not accurate to the book. And the directors creative ideas where
not appreciated. Fans hated the ending and rating’s fell. It was said by many
fans “piss poor ending” and “literally nothing happens” (rotten tomatoes)
The Fan culture of this book was huge to the point where
teenage girls almost wanting to die to become a vampire. The idea of vampirism
became a cult. Females all over the world where crying over the love story.
Thousands of people would go to the midnight releases of the film. There is an official twilight convention but
the more favourable choice was known as twicon an unofficial convention with
over 3000 people attending. And starts from the film appearing making it a hit.
In brazil there was a interactive marketing campaign in
the subways in brazil this was part of an international campaign. These interactive posters are part of an international
promotion for 'Twilight.' They were placed in Sao Paulo subways in honor of the
release of 'Twilight' in Brazil. The subway installation featured animated
videos of 'Twilight' characters like Robert Patterson’s Edward, entertaining
content, a touch-screen interface, and the option to have additional contact
sent to passengers' mobile phones via Bluetooth.
As this craze took power and over took other groups and
fans. The merchandise was ridiculous. From bags to jewellery shirts and cups
badges. You name it you could buy it. Even to the point where the merchandise
was so obsessive you could by “adult” content depending on if you where team
Edward or team Jacob. The fact that the fan base had divided into hard core
Edward and Jacob fans made merchandise double as you could make double
everything with the desired team written on it. The official numbers total to
over $3 million dollars just in merchandise alone.
Hollywood was smart they knew what teen girls where like not
only did they get involved in the film they became obsessed. They knew that
they would not only talk about the film but they would tweet and blog they even
got tattoos inspired by them .There was a study to show that 86% of the viewers
planned to go back again 56% with friends or boy friends and 24% with their
mums or daughters. And so became the Tweenies’’, Twilight moms and the Twihard
Emo boys who died to look like the vamp that had all the girls hearts. This
fact alone proved to Hollywood that the impact of word of mouth and obsession
was becoming huge. (www.guardiannews.co.uk)
As we know the books sold a huge amount and the films where
only going to get bigger. The total revenue by the end of the twilight saga
mounted up to a huge $3,352,322,180 The first twilight film made just under $4
million pounds alone.
It was screened worldwide on November 21st 2008.
The film New Moon part of the twilight saga is ranked 3rd highest
opening weekend in domestic history. The film also has the sixth highest
worldwide opening. This film also holds
the biggest advance ticket seller on fandango, leaving behind the past titleholder
star wars episode 3: Revenge of the sith.
Twilight not only hit the hearts of the fans but also
created cults and groups. TV series such as South Park, Glee, Gossip Girl and
the Vampire Diaries. But it hit loads of other TV shows as well. Not only tv
shows but a few on stage shows took a bite as well. It also encouraged the film
vampire’s suck. A spoof film for those who weren’t too big on the twilight hype
and quite frankly wanted to see them burn. The references in so many TV shows
screamed to the world just how popular this film/craze had become.
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