Friday, 13 June 2014

Viral Advert Pre Production

Proposal/Treatment
I propose to make a viral advert for a film i wish to create called the untold fairytale. It will be a book with words written across it zoom in into a black screen which will have burning paper…To then move onto the untold faiytale coming soon too cinemas


Shot List
1)Opened book
2)Book proceeds to move closer
3)Book stops and writing bings to emerge on the left
4)writing emerges on the right
5)small black box in upper right corner appears
6) Zooms into black box
7)Footage of womans eye contracting and relaxing
8)Fades out to words saying "Never believe in happy ever afters, Coming soon to cinemas"
9)Fade to black 




Music Production day (Films)

 
Here is some footage of the music process, And how we worked. I would tell them what I would like to hear and what instrument's I would like to use and they would create something, We would build and change it over time and here are a few short clips of what we did. And how we progressed in making some tracks.


Thursday, 12 June 2014

Case study- Elements of motion graphics

2D ELEMENTS
2D elements are shown on the X and Y axis and they are normally 3 and 4 sided shapes. There are 3 different types of 2D elements. 
Shell: This is linear meaning the values on the x and y are consistent. 
Solid: This is a two dimensional element which is quadrilateral or triangular. 
Plate: This is also 2 dimensional but represents a solid on X and Y axis. 

3D ELEMENTS
3D Elements are not technically they create and illusion that an image has depth. This object is displayed also on the X and Y axis but also on the Z axis. 
MATTES
A matte is the process of blanking part of an image so that is may be replaces with a different picture. This is done using a mask to cover the specific area. It's used to create one final image combing more the one other image. It is used in special effects to mask particular areas in a shot. 
ALPHA CHANNELS
This is a channel mask. It can change the transparency of an edit. Alpha channels define an area as an 8 bit grey. A mask is created by duplicating a colour channel and editing it with a variety of tools. 
KEY FRAMES
Key frames are shown by small diamonds in the time line. They are created to mark points of transformation. It is most often used in animation. You would put a key frame at the begging of the time lie with the starting position for your character and then a few frames or seconds later you would adjust the position,scale,rotation or opacity of the character or object you wish to animate. 
LAYERS
Compositions are made up of layers. Imported items are known as separate layers.  Flat images can not be separated but PSDs can be to be edited. You can also create more layers in after effects such as cameras, adjustment layers, lights, null objects, text and shapes.
COMPOSITE MODES
This is the different types of combining composites into one composition. 
Normal,Add, Subtract,Difference,Multiply,Screen,Overlay, Hard light, Soft Light, Darken and Lighten. 

The variations are determined on the colours and how they react. 

Corporate video evaluation

What was your brief and how did you negotiate your ideas?
We Wrote a brief template and sent it to our client to fill out, Once she had done this we arranged a meeting with her to discuss the ideas and project further. It was decided that a lot of the creative decisions would be left to us, there fore we didn't feel the need to negotiate ideas. 
How did you work as a team and within the agreed timescale?
Our client was aware of our short deadline for the project and was more than happy  and helpful to arrange the meetings as soon as possible. We worked well as a team by our use of communication we kept every one informed of the decisions and plans as they went along. 
What constraints were there – time/financial/locations/legal/artistic differences?
I felt our biggest constraint was time, I believe had we been given more time our video would have been a lot better. The locations where also a big problem as being in a class room can be loud and busy and not big enough to fit the camera on its tripod. 
Was the finished product as good as what you thought it was going to be? If so why, if not, why not?
I think this was an okay production, I feel the visual aspects where very pleasing to the client and potential viewers but the audio had some problems though out due to the environment we where filming and recording in. 
What feedback did you receive from Facebook, Youtube and your client? 
Our client said that the video was kept on topic but still got the point across. She wanted one shot changed so once that was sorted out she was fully happy with the product. People on Facebook and YouTube said it was shot well and was kept fun but informative.
What kind of briefs have you worked with and what was the most effective?
I personally prefer a verbal brief because then and their you can see what they are looking for and you can discuss straight away the pro's and con's to the suggestions they have asked for. There is no miscommunication via a written brief and no confusing emails. 
How effective was communication between you and the client and you and your team?  What strategies did you use to achieve this?  What strategies could you use to improve? What obstacles were there and how did you overcome them?
I think the communication was ok. The communication between our team was very good as we saw each other a lot and are both good at replying to emails promptly. However it was often quite hard to get hold of our client as she is very busy. It could have been improved by possibly knowing where her office is so we could pop by whenever we needed to talk to her as we could often wait up to a week for a reply.I also feel that the organisation with some tutors and their awareness of us filing their class hadn't been made clear, and the fact that we had to provide the proof that each individual student was willing to be filmed was not a professional environment
Name three things about the final project that you are pleased with
1) Interviews with students and teachers
2) Dynamic shots
3) Music choice
Name three things you would want to improve
1) quality of sound in some interviews 
2) More film time for improved shots 
3) diverse of classes willing to be filmed. 

Soundtrack Sheets- Editing (Upload jingle)

I crated a little jingle that i would feel could be in a film that has a bar scene as i was unsure of what to do. I used sound track pro to create the little jingle you will hear. I used 5 different instruments. I used piano, saxophone, drum kits, Shakers and A female breath in-between the saxophone playing to create a real feeling to the music as if it was recorded live. 


Jingle for film link HERE!!!!

Sound track sheet- Devising and planning finish

1) 
- To create this sound track i plan on working with two people, Aidan Bell and Kirk Duncan. They will help me to figure out the sounds and instruments i would like to use for the soundtrack they will also play the instruments as i have no skills in playing. They will have no influence over the final sound as i will make sure it is my own choice of style and sound. They will help to edit the work together to make the best sound track possible. 

-The only other person involved for the sound track would be me. If this was a major film there would be many other people involved for example the director the producer and the editor they would have a huge influence in the music choice and the sounds created for the film. 

What is Spotting? 

The spotting session is when a director and composer get together to watch the film and decide where the music is going to be and what it’s going to do. This occurs before the composer starts writing the music.

What is a Locked Picture? 

Picture locking is the stage in a editing a film when all changes to the film have been done and approved. It is then sent on too other stages such as audio mixing. It allows the composer to have a final picture to create his sound track too as discussed in the spotting session. 

2) 
Birds singing, On site sound recording. Using a shot gun mic directed in the area of bird song. 

Rubble being kicked, Foley, Using a bucket of stones and kicking in the box? 

Thrown Knife, Foley, Using a kitchen utensil for the sound of the metal and a air tube to create the sound  of it moving through the air. 

Music- Violins,Piano,Drums,Orchestral, Sound proofed area and recording studio. Pre composed with the correct techniques to create the atmospheric sounds needed. 

3)
Location report
Open Field (Camp Site)
This site had no acoustics there is also a risk of noise from airplanes and wind.
For this filming i would use a shotgun mic and potentially a hidden clip mic to pic up the actors well. I would also use a wind guard to decreases the chance of overpowering wind noise. 

Campsite hall. 
This location once again has no acoustics, there is a risk of echoing because of the type of space, I will pad the walls to reduce the amount of echo to create a cleaner sound of the actors talking and use a shotgun mic without the wind guard to make sure the best sound is picked up. 

Software. 
I have many softwares available to me.
Garage band 
Soundtrack pro
Final cut pro 

To me they all have a similar set up, you can create and edit your own soundtrack you input. 
i would prefer to use soundtrack pro as it is the one i feel most comfortable with and has more soundscapes and foley that i could use in the film. 

Explain
MP3
This is an encoding format for digital audio which uses a form of lossy data compression. It is a common audio format for consumer audio streaming or storage. 
Pro's 
Thif file format is good for for small portable files
Con's
Reputation for poor sound quality.

AIFF
(Audio inerchange file format) this is an audio file format used for personal computers and storing sound data. the format was developed by apple inc. 
Pro's 
Don't have to compress files.
Con's
Takes A lot of storage space

WAVE
A format for storing uncompressed audio files.
Pro's 
They are linear files meaning they can contain the amount of data that is directly relates to the length of the recording.
Con's 
Must have a lot of storage space.

4) 
Public domain materials. 
Public domain materials are work that has either had all right expired, The author have explicitly put a work into the public domain, or there where never and copyrights. 

In USA no sound recording will enter the public domain until 2067 unless places there by the creators. 

Downloading from the internet
Downloading from the internet can be a very risk task, but if it is in the public domain then its a free for all unless bought from another person and then copyrighted as their own. When it is in the free domain then you have to at least credit the artist, although a few artists on the public domain ask for small donations to use their materials as well as being credited. Ripping from youtube is illegal and against most company policies including YouTube's, even if it your own material you are ripping from the site, it is still a serious offence and can ban you from YouTube.

Licensed music. 
Music licensing is the licensed use of copyrighted music. Music licensing is intended to ensure that the owners of copyrights on musical works are compensated for certain uses of their work. A purchaser has limited rights to use and reproduce the recorded work without a separately arranged agreement.






Summary Of collage Brief

Research-Show an understanding of the codes and conventions of corporate programming
-Research what a promotional video is and look at codes and conventions, legal issues and production practice.
-Look at the structure of briefs, the negotiation process and the opportunities you have within this project.

Planning-We must find a real client (cannot be friends pretending to have a business)
-Should develop ideas, create mind maps and draft scripts.
-Then plan proposal, storyboard, shot list, shooting schedule, location report, risk assessment, budget and list of crew/interviewees.
-Production meetings should be made and we should write notes.

The ShootWe must shoot and edit the video and upload it to our blogs. It will then go onto the college Facebook page and youtube channel where it will be entered into a competition.

Evaluating This can be done in several ways much as an audio file, a video blog, a 500 word essay or directors commentary.

We must touch upon the following:

-What was your brief and how did you negotiate your ideas?
-How did you work as a team and within the agreed timescale?
-What constraints were there – time /financial /locations /legal/ artistic differences?
-Was the finished product as good as what you thought it was going to be? If so why, if not, why not?
-What feedback did you receive from Facebook, Youtube and your client?