Pat 26/9/13 ( conventions)

Conventions

Today we talked about conventions large and small we looked at comic con international,D23 and Fan expo canada we looked at the scale of them and how huge the fans are. Over 135,000 people went to the sand Diego comic con. 

We also researched to find other conventions large and small I found the Star Trek convention. Which holds the record for the most amount of people in a Star Trek costume (1063) a true trekies dream. 

We also looked at rotten tomato the website which takes reviews from professional critics and from fan views. We looked at the dramatic differences from fans loving the film and critics hating them and the other way around. 

It was interesting to see what critics found interesting compared to the fans. 

Pat 19/09/13

Test screening

A test screen is a preview of a movie or a television show before general release. This is done to grasp the audiences reaction. This is done by asking to complete a questionnaire the most famous question being "would you recommend this to a friend" if no is below 70% there is something wrong and things will be changed for example

Pretty woman's ending was changed as originally the script was a lot grittier. The ending which was actually shot and screened saw Richard gere's business man dump Julia Roberts with a heart of gold. The studio preferred a happy ending. And they fall in love and love happily ever after. 

Interactive marketing. 

Is about getting a fan base involved and pretty much saying if you get involved we will give you something e.i a teaser trailer, a poster etc

There are many time's when interactive marketing is very popular. One of the best I have seen is batman. The release of the joker. A website was loaded and for every email sent by a fan led to a pixel of the picture being released. They also released a real life treasure hunt around big cities in the U.S. There was also a 1 min teaser trailer released of nothing but the symbol of batman. If this doesn't hype up a fan base what will? As it happened the dark night made over 1 billion dollars in box office. Job well done.